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Consulting · Strategy · Transformation

Where CRM excellence meets data intelligence.

Four practices under one roof: CRM strategy, data science & AI, Zoho One for small businesses, and Salesforce for mid-market and enterprise companies. Together they turn your customer platforms and your data into a real competitive advantage.

Zoho One Business HubOverviewInsightsApps connected14Hours saved / wk12Tools retired9One platform, every teamCRMBooksProjectsDeskAnalyticsSitesDeal won → project createdAutomated with Zoho FlowSalesforce Org HealthOverviewInsightsAdoption87%Forecast accuracy±8%Tech debt−40%Org health score by quarter1007550250Q1Q2Q3Q4Q5Q6Pipeline you can trustGovernance in place
40+years of combined experience
4specialized practices
2,800+locations forecast with AI
2×CEO Award recipient

Four practices. One integrated firm.

Each practice stands on its own, and together they cover everything from choosing the right platform to putting AI into production.

A
CRM Practice

CRM Strategy & Governance

Your CRM should work as hard as you do. Led by Arvind Balasubramaniam, who has 20+ years of enterprise Salesforce leadership, this practice gives leadership teams the strategy, governance and senior oversight a CRM needs to deliver. It works on any platform.

For: CROs, COOs and CIOs whose CRM has drifted, stalled or never quite worked.
  • CRM audit & governance advisory: 6 domains, 58 checkpoints
  • CRM strategy & 3-year roadmap
  • AI adoption for CRM teams
  • Fractional CRM Director
Explore this practice →
B
Data Science Practice

Data Science, ML & Agentic AI

Turn your data into decisions that drive revenue. Led by Revathy Suran, who has 19+ years in data science and an MIT certificate in Applied Agentic AI, this practice builds forecasting, generative AI and agentic AI systems that keep working in production.

For: Retail, CPG, banking, insurance, hospitality and SaaS leaders ready to move beyond dashboards.
  • Agentic AI strategy & design
  • ML forecasting & predictive analytics
  • Generative AI & LLM integration
  • Analytics modernization & AI readiness
Explore this practice →
C
Zoho One · Small Business

Zoho One Solutions for Small Businesses

Stop juggling 40 disconnected tools. We design, build and manage your whole business on Zoho One's 45+ integrated apps: CRM, website, projects, help desk, books, billing and analytics. Automation and Zia AI are wired in from day one.

For: Owner-led businesses and small teams of 1–50 people.
  • Three managed tiers from $99/user/month
  • Revenue, Delivery & Financial engines
  • 8-week implementation, then fully managed
  • Industry playbooks for 5 verticals
Explore this practice →
D
Salesforce · Mid & Large

Salesforce Solutions for Medium to Large Businesses

Senior Salesforce consulting for companies that have outgrown their setup or never got it right. We cover assessment and roadmaps, build-out and Agentforce adoption, and fractional leadership that keeps governance on track.

For: Mid-market and enterprise organizations with 100 to 2,000+ employees.
  • Assess: CRM audit from $4,500 fixed fee
  • Transform: optimization, Data 360 & Agentforce
  • Lead: Fractional CRM Director retainer
  • Sales, Service, Experience & Marketing Cloud
Explore this practice →

Which practice is right for you?

Not sure where to start? Here's how most clients find their way in.

If you are…Your challenge sounds like…Start with
A small business (1–50 people)"We run on spreadsheets, a dozen apps and no single view of the customer."C · Zoho One →
A mid-market or enterprise company on Salesforce"Adoption is low, the org is full of technical debt, and we need Agentforce to actually work."D · Salesforce →
A leadership team at a crossroads"We need an honest audit, a roadmap and someone senior to own CRM governance."A · CRM Strategy →
A data-rich organization"We have data everywhere but no forecasting, no AI in production, and no clear plan."B · Data Science & AI →

Systems discipline. Data intelligence. Both in one firm.

NimNit Consulting was founded on a simple idea. The companies that win run their customer platforms with discipline and pull real intelligence from their data. Most firms do one or the other. We do both, for companies from 5 employees to 5,000.

40+
Combined years of experience
4
Specialized practices
B2B & B2C
Enterprise environments
We work where systems meet intelligence
Your CRM is only as valuable as the data and decisions behind it. CRM governance creates clean, structured data. Data science turns that data into forecasting, automation and AI-driven insight.
Practitioners, not generalists
Our practice leads have done the work, not just advised on it. Arvind ran enterprise Salesforce governance for 20+ years. Revathy built and deployed ML models at Fortune 500 scale.
Fixed-scope engagements. No billable-hour surprises.
Every engagement is scoped, priced and delivered to a clear outcome. You know what you're getting, what it costs and when it's done before we start.

Senior people on every engagement

You work directly with the practice leads, not a rotating bench of junior consultants.

Arvind Balasubramaniam
Founder · Lead, CRM, Zoho One & Salesforce practices

20+ years of enterprise CRM leadership. Former Senior Manager of Business Applications at Rocket Software and Xperi, where he owned Salesforce strategy, governance, security, release management and AI adoption. Two-time CEO Award recipient.

Sales CloudService CloudExperience CloudAgentforceZoho One
Revathy Suran
Lead, Data Science & AI practice

19+ years of data science and AI leadership. Former Director of Data Science at Signet Jewelers, where she ran AI forecasting across 2,800+ retail locations. Co-founder of Devise Math Solutions. MIT certificate in Applied Agentic AI.

Agentic AIML ForecastingLLMsMLOpsAWS

From first call to lasting results

01
Discovery call

30 minutes to understand your situation and whether we're a fit. No charge.

02
Assessment

We audit your platforms, data and processes, and interview your stakeholders.

03
Plan & fixed scope

A clear plan with a fixed price, timeline and measurable outcomes.

04
Deliver & hand over

We build, deploy and train your team, then stay on as long as you want us.

Frequently asked questions

Why does NimNit offer both Zoho One and Salesforce?+

Because the right platform depends on your size and complexity. Zoho One gives small businesses an affordable, all-in-one operating system. Salesforce gives mid-market and enterprise organizations depth, scale and an ecosystem to match. We recommend the one that fits your business, not the one we'd rather sell.

How do the CRM and Data Science practices fit together?+

CRM governance produces clean, structured customer data. Data science turns that data into forecasting, propensity models and AI agents. Many clients start with one practice and bring in the other once the foundation is in place.

We're outgrowing Zoho One. Can you help us move to Salesforce?+

Yes. We handle platform assessments and migrations in both directions, with governance, data migration and change management planned from the start.

Do you work outside Texas?+

Yes. We're based in Prosper, TX and work with clients remotely across the U.S. and around the world.

How does an engagement start?+

Every engagement starts with a free 30-minute discovery call. We agree on scope, timeline and a fixed fee before any work begins.

Not sure which practice fits?

Tell us about your situation and we'll point you to the right practice lead, or tell you whether a combined engagement makes sense.